Designing In-Store Marketing
Opportunities to reach the on-the-go,
affluent consumer who eludes
traditional media avenues.

Using multiple touch points in each venue, Trofie converts browsers into buyers with targeted advertising messages and incentives at the time when they are most receptive to influence, motivated and on the path to purchase.

Trofie provides shopper marketing expertise including digital incentives, product sampling and demonstrations in key transportation venues like airports, turnpikes and commuter systems, as well as metro locations that include hotels, resorts, casinos, bookstores, newsstands and specialty stores.
Trofie’s concession clients in airports, train stations, operators in hotels, turnpike plazas and metro shops offer advertisers a broad range of marketing vehicles to launch new products and to stimulate interest in great in-store products. Think millions of opportunities to a captive audience each and every day.
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Product sampling and demonstrations.

Product display and advertising support:

  • 3D floor displays
  • Life-sized standee
  • Light box and digital posters
  • Traveler Digital Network spot ads, SMS engagement, mobile ready
  • Eye-Level counter display posters
  • Cross-merchandising
  • Shopping Bag imprinting and product or brochure inserts at POS
  • QR code opportunities for contests, sweepstakes
  • Coupon programs
  • Coffee cup sleeve advertising
  • Instant POS reporting